On July 24th, (Thursday) Creek and River Co., Ltd, will hold the seminar “Japan and the West: Branding & Key Art in Game Promotion”
※英語でのセミナーとなりますが、同時通訳を通して日本語でお聞きいただくことも可能です（ご自身でオリジナル「英語」または「通訳チャンネル」を選択していただくことができます）。
日本語開催概要ページ＞＞
This Seminar will explore how different cultural expectations shape the way Japanese and Western studios approach branding and key art — and why those differences matter when you’re trying to create IP that actually connects with gamers across the world.
Both sides want the same thing, to sell games and build franchises that resonate. But they take very different routes to get there, because they’re speaking to different audiences with different instincts, emotional hooks, cultural cues and aesthetics. Japan brings expression, style, and emotional flair. The West brings clarity, framing, and functional impact. Understanding the core differences, provides the toolkit for a visual language that engages global audiences.
Key Highlights:
•Understanding the role of branding in game promotion
•Exploring the impact of key art on audience appeal
•Comparing promotional approaches across different games
•Insights into visual storytelling and product positioning
•How branding decisions affect market success
Who Should Attend:
•Game designers & developers
•Narrative writers & worldbuilders
•Artists & environment designers
•Students of game studies, media, or cultural theory
•Anyone curious about how games reflect and shape culture
登壇者
Matthew Moss氏
Matthew Moss is a seasoned Creative Director with over 18 years of experience in game visual development. He has led teams in both Tokyo and New York, collaborating with renowned companies such as Disney, National Geographic, TV Tokyo, and LEGO. Matthew is deeply passionate about enhancing the visual appeal of games, believing that the key to success lies in harmonizing a project’s core concepts, technology, and mission with its visual development. This approach aims to deliver moments of inspiration, emotion, and imagination to the audience.
Matthew excels in conceptualizing and executing innovative game designs, leveraging cutting-edge technologies and creative strategies to provide exceptional player experiences. He is committed to building strong client relationships and fostering highly collaborative teams, driven by a desire to create games that both inspire and entertain.
Outline of the event
| Date and time | 2025/7/24（THU） 19：30～20：30(JST) |
|---|---|
| Schedule | 19：30～19：35 Creek and River Co., Ltd Introduction 19：35～20：20 Presentation by Matthew Moss 20：20～20：30 Q&A |
| Place | Zoom |
| Speakers | Matthew Moss |
| Participants | ・Game developer ・Game designer ・Game planner ・Graphic designer ・UX designer ・UI designer ・User / Player researcher ・Programmer / Developer |
| Entry fee | free |
| Capacity | 100 people |
| Organizer | CREEK & RIVER Co., Ltd. |
| Application deadline | 2025/7/24（THU） 20：30(JST) |
