Creek & River Co., Ltd. (C&R) will host a webinar on Thursday, November 13, 2025, focused on the future of UI design in the age of AI.
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AI is evolving at lightning speed. In the near future, it will be capable of generating polished UI components, screen flows, and even prototypes—automatically.
As a result, junior and mid-level UI design roles may disappear.
So what roles will remain?
Only those who can operate at a senior, high-level design capacity.
In this webinar, UI expert Jacob Nelson will share the essential skills you need to stay relevant and employed as a designer in the age of AI.
He’ll answer the critical question: How can you become a senior designer overnight?
What You’ll Learn
Core principles of UI design
Fundamentals of design psychology
Information design strategies
How to extract insights, prioritize, and make recommendations
Aligning design with business goals
Understanding and addressing user needs
Who Should Attend
Designers concerned about AI replacing their roles
Those who want to upgrade their skills for the future of design
Creatives looking to strengthen human-centered decision-making
Managers and team leads planning future design roles and strategies
Educators and trainers developing upskilling programs
Anyone interested in combining user needs with business goals through design
登壇者
After graduating from the University of Washington with an M.S. in Information Management, Jacob Nelson worked in multiple leadership positions at global and local companies as Head of Design R&D, Head of UX&PX Strategy, Head of Digital Marketing & Brand, and others. Jacob was also a design mentor for Staffordshire University and the University of Washington.
He has worked on countless projects, sites, apps, and mobile games over his career with his mobile games showcased in the coveted “Featured Games” and “Top Charts” on Google Play and App Store. Jacob also won the “Best Marketing Team” award at the 2018 Global Carrier Awards. His recent publications include an educational series on PX&UX design and joint paper, “Affective Computing on Mental Health” (Game IoT for Healthcare).
Currently, Jacob leads the fusion of UX (sites, applications) and PX (games) design, and is engaged in research and development of products and services that utilize AI, IoT, DLT, NFT, and other future technologies.

Outline of the event
| Date and time | 2025/11/13(THU) 20:00~21:00(JST) |
|---|---|
| Schedule | 20:00~20:05 Creek and River Co., Ltd Introduction 20:05~20:50 Presentation by Jacob Nelson 20:50~21:00 Q&A |
| Place | Zoom |
| Speakers | Jacob Nelson |
| Participants | ・Game developer ・Game designer ・Game planner ・App developer ・App designer ・Product designer ・Web designer ・Web developer ・Web Producer ・Graphic designer ・UX designer ・UI designer ・User / Player researcher ・Programmer / Developer |
| Entry fee | free |
| Capacity | 60 people |
| Organizer | CREEK & RIVER Co., Ltd. |
| Application deadline | 2025/11/13(THU) 21:00(JST) |
応募は締め切りました。
What people say about Jacob and his training
“Jacob is a top-notch UX and UI designer with incredible experience in the field. He surprised me with his knowledge and patience with his approach, detailing, and understanding to solve a business problem, rather than just reskinning the UI. It’s rare to find someone like him.”
UX Designer
“Jacob helped me think through the UI / UX Design of the Gamification of the Walker, iPhone App. Jacob’s deep knowledge of Design, Education and User Game Motivations; proved to be extremely helpful in simplifying an extremely complex project.”
App Designer
“Even though Jacob and I did not work in the same department, his excellent inter-departmental communication skills helped our team reach the next level in terms of Experience Design. He provided our team with a great depth of knowledge of modern UX & UI design for our projects overseas.”
Designer
“We were redefining our digital strategy and user experience and Jacob spearheaded the execution of this strategy and was instrumental in creating an award-winning user experience. His creativity and drive to get things done stands out. He helped grow the business by ensuring our digital touchpoints have a self-intuitive superior user-experience, which became catalysts for more sales.”
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