On August 28th, (Thursday) Creek and River Co., Ltd, will hold the seminar “Japan and the West: Game Design Informs Visual Development”
※英語でのセミナーとなりますが、同時通訳を通して日本語でお聞きいただくことも可能です(ご自身でオリジナル「英語」または「通訳チャンネル」を選択していただくことができます)。
日本語開催概要ページ>>
This seminar will dive into game design philosophy shapes visual development — and how that relationship plays out differently in Japan and the West.
Japanese and Western games may share genres or platforms, but they play and feel fundamentally different. That’s not just about aesthetics — it’s about what the game is designed to do and how it wants the player to interact with it. This difference in game design approach has profound impact on game visuals and visual design.
In the seminar, I will cover:
•How cultural differences between Japan and the West influence game design thinking
•Key differences in design philosophy between Japanese and Western games
•How those philosophies are reflected in visual development, including art style and UI/UX
•Perspectives needed to create visual expressions that resonate in the global market
•Q&A session
Who Should Attend:
•Professionals working in game art, design, or UX
•Those interested in world-building and visual development in games
•Creators aiming to develop games for a global audience
登壇者
Matthew Moss氏
Matthew Moss is a seasoned Creative Director with over 18 years of experience in game visual development. He has led teams in both Tokyo and New York, collaborating with renowned companies such as Disney, National Geographic, TV Tokyo, and LEGO. Matthew is deeply passionate about enhancing the visual appeal of games, believing that the key to success lies in harmonizing a project’s core concepts, technology, and mission with its visual development. This approach aims to deliver moments of inspiration, emotion, and imagination to the audience.
Matthew excels in conceptualizing and executing innovative game designs, leveraging cutting-edge technologies and creative strategies to provide exceptional player experiences. He is committed to building strong client relationships and fostering highly collaborative teams, driven by a desire to create games that both inspire and entertain.

Outline of the event
| Date and time | 2025/8/28(THU) 19:30~20:30(JST) |
|---|---|
| Schedule | 19:30~19:35 Creek and River Co., Ltd Introduction 19:35~20:20 Presentation by Matthew Moss 20:20~20:30 Q&A |
| Place | Zoom |
| Speakers | Matthew Moss |
| Participants | ・Game developer ・Game designer ・Game planner ・Graphic designer ・UX designer ・UI designer ・User / Player researcher ・Programmer / Developer |
| Entry fee | free |
| Capacity | 60 people |
| Organizer | CREEK & RIVER Co., Ltd. |
| Application deadline | 2025/8/28(THU) 20:30(JST) |
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