Creek & River Co., Ltd. will host a webinar on Monday, September 30, 2025, exploring how icons, emoji, and typography shape visual identity, player experience, and cultural expression in Japan and the West.
※英語でのセミナーとなりますが、同時通訳を通して日本語でお聞きいただくことも可能です(ご自身でオリジナル「英語」または「通訳チャンネル」を選択していただくことができます)。
日本語開催概要ページ>>
We live in a world filled with visual language—icons, letters, and pictographs are everywhere in our devices, games, and surroundings. But how do these elements differ across cultures? And how do they influence the way we design for users?
In this session, we welcome Matthew Moss, a creative director with over 18 years of experience in Tokyo and the U.S., to guide us through the cultural nuances of visual communication. By comparing Japanese and Western approaches, we’ll uncover how design choices reflect deeper cultural values and impact user experience.
What You’ll Learn
・How icons, emoji, and typography are used differently in Japan and the West
・How visual language influences player experience and cultural identity
・The role of concise communication in design
・Tips for creating culturally aware visual design for global audiences
・Live Q&A session
Who Should Attend
・Game designers working on UI/UX or visual development
・Graphic and UI designers interested in cross-cultural design
・Creative directors and art leads seeking global design strategies
・Marketers and brand managers focused on international audiences
・Students and beginners curious about visual communication and cultural differences
登壇者
Matthew Moss氏
Matthew Moss is a seasoned Creative Director with over 18 years of experience in game visual development. He has led teams in both Tokyo and New York, collaborating with renowned companies such as Disney, National Geographic, TV Tokyo, and LEGO. Matthew is deeply passionate about enhancing the visual appeal of games, believing that the key to success lies in harmonizing a project’s core concepts, technology, and mission with its visual development. This approach aims to deliver moments of inspiration, emotion, and imagination to the audience.
Matthew excels in conceptualizing and executing innovative game designs, leveraging cutting-edge technologies and creative strategies to provide exceptional player experiences. He is committed to building strong client relationships and fostering highly collaborative teams, driven by a desire to create games that both inspire and entertain.

Outline of the event
| Date and time | 2025/9/30(TUE) 20:00~21:00(JST) |
|---|---|
| Schedule | 20:00~20:05 Creek and River Co., Ltd Introduction 20:05~20:50 Presentation by Matthew Moss 20:50~21:00 Q&A |
| Place | Zoom |
| Speakers | Matthew Moss |
| Participants | ・Game developer ・Game designer ・Game planner ・Graphic designer ・UX designer ・UI designer ・User / Player researcher ・Programmer / Developer |
| Entry fee | free |
| Capacity | 60 people |
| Organizer | CREEK & RIVER Co., Ltd. |
| Application deadline | 2025/9/30(TUE) 21:00(JST) |
応募は締め切りました。








