Creek and River Co., Ltd. (C&R) will host “UX Research Methods Deep Dive: Contextual Inquiry, Surveys and Questionnaires, and A/B Testing” on Saturday, June 28, 2025.
※英語でのセミナーとなりますが、同時通訳を通して日本語でお聞きいただくことも可能です（ご自身でオリジナル「英語」または「通訳チャンネル」を選択していただくことができます）。
日本語開催概要ページ＞＞
Three foundational UX research methods-Contextual Inquiry, Surveys and Questionnaires, and A/B Testing-offer insights into user needs, behaviors, and preferences. Contextual Inquiry provides deep, qualitative understanding by observing users in their natural environments. Surveys and questionnaires enable scalable collection of both qualitative and quantitative data, uncovering trends and pain points across large user bases. A/B Testing delivers rapid, data-driven validation of design choices by comparing different versions with real users.
LEARNING OBJECTIVES
By the end of this presentation, participants will be able to:
1.Identify when to apply three key UX research methods: Contextual Inquiry, Surveys/Questionnaires, and A/B Testing
2.Describe the core principles and procedures for conducting each research method
3.Recognize the strengths and limitations of each approach
4.Select appropriate research methods based on specific business goals and questions
5.Apply basic evaluation criteria to assess the quality of research findings from each method
▼ “UX Research” Seminar Series (5 Sessions Planned)
April: Vol.1 Planning and Conducting Usability Studies
May: Vol.2 Methods Deep Dive: Information Architecture Research and User Interviews
June: Vol.3 Contextual Inquiry, Surveys and Questionnaires, and A/B Testing
July: Vol.4 Constructively Sharing Research Findings
August: Vol.5 Building and Scaling Research Practices within the Organization
Planned to be held once a month (Dates and content are subject to change without notice due to circumstances).
登壇者
Matt Penna is an award-winning art Director 25+ years user experience designer for such brands as Bank of America, Disney, Berlitz, Volvo, ADP. He has also started several businesses in the areas of music production, web design, and coaching. His most recent venture, UX Tactical, is a consulting and education company.
UXTactical.com
Outline of the event
| Date and time | 2025/6/28(Sat) 10：00～11：00(JST) |
|---|---|
| Schedule | 10：00～10：05 Creek and River Co., Ltd Introduction 10：05～10：50 Presentation by Matt Penna 10：50～11：00 Q&A |
| Place | Zoom |
| Speakers | Matt Penna UX designer |
| Participants | ・Game developer ・Game designer ・Game planner ・Product Designer ・Web Designer ・Web Producer ・Graphic Designer ・UX Designer ・AI Programmer / Developer |
| Entry fee | free |
| Capacity | 100 people |
| Organizer | CREEK & RIVER Co., Ltd. |
| Application deadline | 2025/6/28(Sat) 11：00 (JST) |
